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4 posts tagged advertising
think different campaign, 1997.
here’s to the crazy ones. the misfits. the rebels. the troublemakers, the round pegs in the square holes. the ones who see things differently. …while some see them as the crazy ones, we see genius. because the people who are crazy enough to think they can change the world, are the ones who do.
via texturism
Here’s to the crazy ones, and to being inspired.
Making Ads That Whisper to the Brain
“Neuromarketing’s raison d’être derives from the fact that the brain expends only 2 percent of its energy on conscious activity, with the rest devoted largely to unconscious processing. Thus, neuromarketers believe, traditional market research methods — like consumer surveys and focus groups — are inherently inaccurate because the participants can never articulate the unconscious impressions that whet their appetites for certain products.”
Neuromarketing = new obsession.
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